Shea Moisture recently released an ad that did not give them the response they were expecting. The CEO of Shea Moisture had the nerve to release an ad that catered to women who have non-afro hair-types. The audacity!

This ad has caused many women to no longer wish to buy Shea Moisture products. Many women of color believe the ad was out of touch and not inclusive to black women.

Black women have faced many difficulties with their hair throughout history relating to the work force and even everyday social encounters. However, aside from slavery, can it not be argued that black women faced many social issues regarding their hair due to heir own community not accepting them? Is afro hair really that hard to care for or is it that many women with that hair texture don’t necessarily embrace it, resulting in them having hardship more so because they want it to look like what it’s not? Be sure to let us know in the comment section below.

Shea Moisture is one of few successful black owned businesses. It’s interesting the black community wishes to have more money circulating instead of primarily being consumers, yet many choose to buy hair products from non-black owners and ironically punish a black business owner in the same industry for wanting to expand his business. Is Shea Moisture not a good example for the bettering of the black community? In fact, the black hair industry has the potential to be worth half a trillion dollars. To be honest, that money isn’t going into the black community because black women typically aren’t buying their weave from black owners (click here for more information).

Anyway, do you guys think this ad was out of touch? Do you think Shea Moisture should still be supported? Be sure to let us know in the comment section below!

Be sure to check out the video yourself!!!